In early 2020, as the business world transitioned into what has been dubbed “the new normal,” Cognis also switched to an all-remote format, replacing our much-cherished in-person client meetings with those on Zoom.
While we mastered the art of going from PJs to Zoom-perfect in under five minutes, fortunately, this wasn’t our only bright spot – which is why we wanted to share with you some of the year’s milestones and what we look forward to in 2021.
In 2020, we worked with Noris Medical, a dental implant solutions provider, to fuel the company’s expansion into new markets via professionally produced marketing materials and social media posts. We undertook market research for Noris to “make an entrance” into the German and U.K. markets and helped them look for US and German PR agencies. We hope to help Noris improve its brand image by appearing in professional dental magazines and scientific journals.
Throughout the year, we worked with Ran Poliakine, a successful serial entrepreneur, and two of his companies: Nanox, which democratizes medical imaging, and MusashiAI, which offers a new paradigm for industrial robots.
For Ran himself, we created blog content and a social media presence to allow his thought leadership to shine and reach a wider audience. We supported Nanox throughout a sensitive transition from a private to a publicly-traded company, helping with Company communications and social media presence. For MusashiAI, we created detailed articles and blog posts that showcase its novel approach and benefits to the burgeoning field of industrial automation; and are now helping with a new branding project.
We worked with the Cura Family Office, a private wealth management advisory firm, on a comprehensive branding project that also included visual identity and a website. We undertook to help HoldMe in its branding process and Motiv8AI create investment decks. We also helped Remitrix put together a grant application to the Israeli Innovation Authority (an outlier, as you can see).
Last but not least, we leveraged the challenging conditions of 2020 to challenge ourselves – we launched a whole new Cognis website outlining what we do, providing examples of projects and customers, and showcasing our great team of partners.
We also took time to try to help those in our community who were hard hit by the economic downturn. We have the honor of being part of the Good People Group, founded by Yael Marom, which is helping a lot of people find work. Her initiative is truly inspiring.
While 2020 was a stress-filled and complicated year, it was also a year of learning and change. As we inch towards 2021, we wish you all a year of growth, prosperity, and health.