We get asked this question a lot. The answer is that Cognis is an outsourced Marketing Manager, which means two significant distinctions:
We are Managers
We manage new websites, create specifications, hire the designer and developer, and ensure the project ends on time and within budget.
We search for a PR company in the DACH economic area and a digital agency in Germany, hire them and manage their work and payments.
We decide what social media platforms are right for the company echo system and strategy, should we do paid campaigns; how much money we should put into them, and whether they were successful or not.
We research international IP lawyers, what events we should participate in next year, the effect of GDPR on the Company’s business, new competitors, investors, and anything else the CEO or business development manager doesn’t have time to do.
We move fast with the Company, changing markets, products, and strategies on the fly.
We always see things from your point of view
Our strategy is your strategy, and when we manage the work – it is always from your point of view.
What is suitable for us now, social media or a PR company? Is the PPC campaign working like the digital Company says it does? Are we spending our resources wisely? Do we need an inside designer? Should we spend so much money on Hubspot, or is there a hack we can use until the next funding round?
(By the way, this is also the reason we never take a referral fee from sub-contractors, so our customers don’t have any doubts where our loyalty lies).
So if it’s too early for you to get a full-time seasoned marketing executive or your current executive needs some help, that’s where we come in.
For more information, you are welcome to get in touch @ info@cognis.co.il.