Press Release
TEL AVIV, Israel, February 18, 2018 – A. Lavin Communications, a leading marketing communications firm based in New York, has partnered with Cognis to offer Israeli clients top-level public and media relations strategy in the U.S., as part of a fully integrated suite of branding services.
A. Lavin Communications, founded in 1995, provides public and media relations services to major Fortune 500 companies as well as startups in a wide range of industries, including technology, cybersecurity, healthcare, cleantech, financial services, and engineering. In addition to working with many Israeli startups over the past 30 years, the firm handles media relations for Ben-Gurion University (BGU) in the US, garnering high profile media coverage of research innovations and the technology transfer companies. Prior to forming and presiding over his own agency, Andrew Lavin worked at top firms including Porter Novelli and Ketchum.
Cognis Marketing is an Israeli agency that provides full marketing services specializing in servicing Israel-based high-tech companies. Cognis has provided services to more than 50 Israeli companies in a wide range of technologies including SaaS and cloud-based platforms, medical equipment, gaming, enterprise solutions, and telecom.
“Working with A. Lavin in the past year, we have been able to achieve exceptional results for our customers,” says Tal Harel, CEO of Cognis, “including facilitating customer and investor interest. This partnership is part of our continuing effort to provide our customers with exceptional all-encompassing services and promote quick growth in the U.S. and European markets.”
“Over the past year we recognized that our complementary talents, as well as a strong foothold in each of our markets, would be a win-win for Israeli companies,” says Lavin. “As PR and marketing become more interlinked, it would benefit firms to have one centralized marketing service and to leverage international expertise usually not found in communications organizations.”
About A. Lavin Communications
A. Lavin Communications, founded in 1995 is focused on creating brand connections with strategic communications to generate awareness, engage audiences, and drive sales. We are a unique group of passionate and creative communications experts that execute superb international programs for products, services, and causes with aggressive media relations, compelling content development, and strategic consulting. For more information, please visit www.alavin.com.
About Cognis
Cognis provides high-tech companies with services across the complete marketing cycle, working with customers to translate their business goals into a viable marketing strategy and deploy advanced data-driven marketing tools to ensure optimal ROI. Services include strategy and planning, marketing management, content development, social media, interactive and digital marketing, and inbound marketing. With over 50 customers in the last seven years, Cognis has accumulated experience in helping companies build strong corporate identities and generate leads. For additional information, please visit www.cognis.co.il.