In the last post, we instructed you on how to start viewing your employees as your customers, and then how to build a strong employer brand identity on social media. Now what?
Rewrite your Website/LinkedIn Job Posts
Your typical job post starts with a description of the company. Usually, it’s a cut-and-paste paragraph along the lines of, “a leader in this and this field is looking for a software engineer…”
Boring…
Then follows a description of what the Company is looking for and its requirements. These too, are cut-and-paste mundane descriptions that are not so friendly.
So, remember how we taught you to look at your employees as your customers? If you want to attract new customers, you don’t write this way, right?
To catch that DevOps engineer who’s got tons of job offers, you need to sell your company to them. To achieve this, we created a unique methodology, and tried and tested it on our customers.
Basically, we write the job description as if we are selling a product. The product is the job and your company and the buyer is your employee. So, this is how it goes:
First, we begin by asking you who you are. We then tell you why you are unique, like, “Are you a car enthusiast? Do you like taking things apart? Then this job is the job for you!” (we actually used this line for a customer).
Second, we tell you why our position would be suitable for you.
Only then do we tell them about the Company and job.
And after that we tell what’s good about working with us: are we an equal opportunity employer? Do we encourage hybrid working? Do we support education? Do we support working moms and dads?
Want to see examples? Press here and here.
Research the right Hashtags
Once you complete writing the job position you need to do thorough research on hashtags that your potential employee uses.
This is a crucial and often overlooked step. Are you looking for a #SalesExectuive, @BusinessAnalyst, with experience at a #HighTech company? Only with these hashtags will the right eyeballs see your expensive job ads.
Now that you have amazing job descriptions, in the next post we’ll share some great hacks for growing followers on social media, so more potential employees will see your company page and job positions.