Tag: employer branding

Social Media Hacks to Attract Top Talent – Part 2

Posted on by Tal Harel

In the last post, we instructed you on how to start viewing your employees as your customers, and then how to build a strong employer brand identity on social media. Now what?

Rewrite your Website/LinkedIn Job Posts 

Your typical job post starts with a description of the company. Usually, it’s a cut-and-paste paragraph along the lines of, “a leader in this and this field is looking for a software engineer…”

Boring…

Then follows a description of what the Company is looking for and its requirements. These too, are cut-and-paste mundane descriptions that are not so friendly.

So, remember how we taught you to look at your employees as your customers? If you want to attract new customers, you don’t write this way, right?

To catch that DevOps engineer who’s got tons of job offers, you need to sell your company to them. To achieve this, we created a unique methodology, and tried and tested it on our customers.

Basically, we write the job description as if we are selling a product. The product is the job and your company and the buyer is your employee. So, this is how it goes:

First, we begin by asking you who you are. We then tell you why you are unique, like, “Are you a car enthusiast? Do you like taking things apart? Then this job is the job for you!” (we actually used this line for a customer).

Second, we tell you why our position would be suitable for you.

Only then do we tell them about the Company and job.

And after that we tell what’s good about working with us: are we an equal opportunity employer? Do we encourage hybrid working? Do we support education? Do we support working moms and dads?

Want to see examples? Press here and here.

Research the right Hashtags 

Once you complete writing the job position you need to do thorough research on hashtags that your potential employee uses.

This is a crucial and often overlooked step. Are you looking for a #SalesExectuive, @BusinessAnalyst, with experience at a #HighTech company? Only with these hashtags will the right eyeballs see your expensive job ads.

Now that you have amazing job descriptions, in the next post we’ll share some great hacks for growing followers on social media, so more potential employees will see your company page and job positions.

Social Media Hacks to Attract Top Talent – Part I

Posted on by Tal Harel

Finding and keeping employees is a challenge, and it’s especially tough for startups that don’t have big budgets for high salaries and expensive employer branding campaigns.

Social media can help. Here are some methods we perfected with our startup customers to help them attract and retain top talent.

Before we start, it’s important to understand that in today’s job market you should view your employees as customers. This requires a real change, but it will make your hiring work more effective.

Start with creating a strong employer brand identity

Distill what makes you unique as an employer. Ask your current workers: is it the flexible hours and work-life balance? Is it your work culture? The interesting technology? Promotion Prospects? Your values? The salary?

Write this in bullets – this is your unique selling proposition (USPs), and together with your company’s vision and mission statement, you now have your brand identity. Every personnel in HR and all managers should know it and speak it.

Create a narrative on Social Media as a great workplace

Use your brand identity to post regularly on social media, creating posts that convey who you are as an employer according to the brand identity you created. Social media is essential because that’s where potential recruits check your out – even before your website.

What kind of posts should you create? “Employee of the week”, a welcome post for a new employee, a banner of your vision, a new project or customer, a product/project milestone, and a photo of the employees who took part.

Pictures of office parties are good, but showcasing your company’s offerings, business achievements, and employees at work is much better: a software engineer will want to see your company’s value beyond balloons and cupcakes.

Which social media platform do your employees use? The rule of thumb:

  • Israeli employees aged 30 and up are on Facebook
  • Israeli employees aged 30 and below are on Instagram
  • Everyone is on LinkedIn – if they’re looking for a job – so you should be there too.
  • Regardless of their age, Israelis aren’t big on Twitter
  • TikTok is growing fast, but not quite in the realm of Israeli employer branding. You can skip it for now

How often should you upload posts? 1-2 a week is good. Don’t aim too high. Remember, traction is key. Once you start, it’s vital to continue uploading posts in order to create awareness on social media and to get the platform algorithms to notice you.

When you’re creating good content on an ongoing basis, and you get engagement, the algorithms of LinkedIn, Twitter, and Facebook will take note, and show your content to similar eyeballs, so you’ll get more engagements.

Create Engagement

You want your posts to receive likes, shares, and reads. How do you do that?

Start by getting your employees to like and share your posts. Create a WhatsApp group and update them with new posts.

Then add company managers as LinkedIn page Administrators, and get them to invite connections to follow. YOu can do the same with Facebook, only here it’s Likes. This is a great hack. Use it.

Building an employer brand presence on social media is a start. Now you need to optimize your job posts so they reach the right audience, catch their attention and convince them to apply. Read about this in our next blog post.

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