Blog and Updates

31 Aug, 2021 Be Careful What You Wish For – The Twitter Version

Earlier this year, Twitter announced several new features in the testing stages, aiming …

24 Aug, 2021 Branding for Startups Part 3: Quantifying your brand’s success

By: Tal Harel Recently I saw a Google AdsOnAir podcast with the Brand …

12 Aug, 2021 Branding for Startups Part 2: Creating the Brand Frame

Last week we told you what branding is, why it’s essential, and what …

3 Aug, 2021 Branding for Startups Part 1: It’s Not What You Think

When you hear the term branding, what’s the first thing that pops into …

7 Jul, 2021 A Quick Guide to Establishing Your Startup’s Marketing Department

Building the marketing division of a startup has its own challenges. Every department …

30 Jun, 2021 Why Business Understanding is Essential to Marketing

One of the key Cognis differentiators is our understanding of business: financials, accounting, …