Social Media: Leveraging social media to support an IPO

Company: Alkemy Solutions

Field: Recycling

Alkemy Solutions wanted to leverage social media to support its IPO and post-IPO stock price.

Generating a flow of posts on their LinkedIn page, we created a narrative of Alkemy as a credible company with a technologically mature and selling product. We then deployed organic methods to increase followers and raise the page rating.

This laid the foundation for a paid campaign by our partner Top Interactive, which at the IPO drew investors to the Alkemy LinkedIn page. Persuaded by the Company’s capabilities, they bought the stock.

Result: a robust post-IPO trade in Company stock and a price hike of 50% within 48 hours.