Public Relations – Attracting investors and customers

Company: BGN Technologies – the technology company of Ben-Gurion University

Field: University technology transfer

BGN technologies needed to increase market awareness of innovative ventures undertaken by University researchers, in order to attract investors and potential customers. Together with A. Lavin Communications, we created a year-long campaign to showcase innovations in the field of medicine, optics, cyber security, and more. Our campaign achieved outstanding media coverage by top international publications including global Cyber Security Magazine, Science Daily, Science Magazine, Science News, and others.

Result: Out of ten press releases published, five resulted in direct investor interest, direct customer interest, or both. The researchers were also extremely happy with the good standing they received from colleagues.