Branding, Content Strategy, Content Creation
Company: Remitrix
Field: InsureTech
Remitrix is a startup offering an automated risk management platform for insurance companies, which required a brand frame and marketing collateral to win new customers. The company had a convoluted and highly technical description of its offering. Remitrix also lacked a clear explanation of what it actually does, for whom, and what they get out of it.
We developed a Brand Frame containing their elevator pitch, paragraph, USPs, vision, and mission statement, buying personas, their challenges, the messaging addressing those challenges, and the Company’s positioning.
We then created a new Company logo, a coherent and appealing visual brand language, a website, and a company brochure that conveyed the Company’s unique offering clearly and succinctly.
Result: a large insurance company Remitrix has been pursuing for three years received the brochure and immediately requested a pilot.